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A campaign is an automated job that runs for a set of contacts. You tell AgentNode what you want it to do and who it should run for, and the campaign keeps doing it — for the contacts it names, and for anyone added later — until you stop it. Think of it as a standing instruction: set it once, and AgentNode handles the ongoing outreach while you focus on the conversations that need you.
Example: Past clients — check in with each of them every three months.

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Creating a campaign

1

Open New Campaign

Click New campaign from the Inbox or Contacts page.
2

Describe what you want AgentNode to do

Type your instruction in plain language — for example, “Check in with past clients every 3 months” or “Follow up with cold leads who haven’t responded in 60 days.”
3

Choose who it runs for

Select individual contacts or a tag group. The campaign will run for every contact in that selection.
4

Answer any follow-up questions

The campaign opens on its chat and asks for anything else it needs to get started — for example, birthdays if you want personalised anniversary messages.
5

The campaign starts running

Once you’ve answered its questions, the campaign begins automatically. No further action is needed.

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The campaign workspace

Each campaign has four tabs that give you a full picture of what’s happening. The campaign’s chat is always beside these tabs. Tell it to change course there — update its tone, shift its focus, or give it new information to work with. A campaign never texts anyone itself. Each contact’s weave takes every campaign they are on and turns them into one conversation, so a person on three campaigns still gets one natural thread of texts.

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Adjusting a campaign

You don’t need to stop a campaign to change how it behaves. Use the campaign chat to update its instructions at any time — mid-flight. Tell it to message less frequently, adopt a warmer tone, or start asking leads a different question. The campaign picks up your new instructions and applies them going forward without interrupting conversations already in progress.

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Pausing and stopping

Pausing a campaign puts it on hold. Nothing more is sent until you resume it. All contacts stay on the campaign and their conversation history is preserved. Use pause when you need a break — for example, over a holiday period — and plan to pick things back up.
A campaign never messages someone who has opted out, regardless of whether the campaign is active or was paused and resumed.

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Adding contacts to a running campaign

You don’t need to stop or restart a campaign to include new contacts. Any contacts you add after a campaign is already running are automatically picked up and included in the outreach. This means a tag-based campaign grows naturally as you add new contacts with that tag.
Use the campaign chat to refine your instructions over time. The more context you give, the more personalised the outreach.